The result of our commitment to the environment
SETE is one of the results of our commitment to a more sustainable future, a concrete example of how plastic can be transformed from waste into a resource.
Through innovative recycling processes and a circular economy approach, we create useful, aesthetically pleasing, and environmentally friendly products, giving new life to materials destined for disposal.
SETE
“The stone the builders rejected has become the cornerstone.”
( Matthew 21: 33-43, 45-46)
Thirst is a living manual of recycling.
The SETE tray is made from PET obtained through the mechanical recycling of bottles. In this process, the bottles are collected, shredded into flakes, and subjected to a washing and purification treatment to make them reusable. Currently, mechanical recycling is the most common method for plastic recovery.
The SETE glasses and carafe are made from PET obtained through the chemical recycling of bottles.
This process is based on a simple principle: since all plastics are derived from petroleum, why not reverse the process, bringing plastic as close as possible to its original source?
Technologically, the goal is to transform plastic into pyrolysis oil, from which the precursors of the monomers needed to create polymers identical to those produced from petroleum are extracted. Chemical recycling is seen as a promising solution to address the 413 million tons of plastic produced every year, although it is still in the development phase.
SETE is one of the few successful examples that employ this innovative technology.
With solid expertise in working with recycled plastic and a patented method, the challenge was clear: how to take an additional step forward?
Meeting Giulio Iacchetti was a turning point. His vision led us to understand that sustainability should not be a marketing ploy but a given; the customer should choose a product because it is beautiful, functional, and satisfying—its ecological nature should be a bonus rather than the primary reason.
Giulio Iacchetti
An industrial designer since 1992, based in Milan, he has collaborated with prestigious companies such as Alessi, Artemide, Ceramiche Refin, Fontana Arte, Foscarini, Magis, and Moleskine.
He is currently the Artistic Director of Abet Laminati and dnd Handles. His work is recognizable for its research and definition of new types of objects. In 2009, the Triennale di Milano dedicated a solo exhibition to him, titled “Giulio Iacchetti. Disobedient Objects.”
He is the recipient of two Compasso d’Oro awards: in 2001 for Moscardino, a spoon-fork designed for Pandora Design, and in 2014 for the Sfera manhole cover series created for Montini.
SETE: A Recognized Design
We are proud to announce that SETE has been selected for the ADI Design Index, a crucial step in competing for the Compasso d’Oro, the world’s oldest and most prestigious design award, established in 1954. This selection highlights not only the quality of the project but also its innovative and sustainable value, recognized by international design experts.